Virtual Reality has taken the world by storm. What once started as a tool for gamers has gradually shifted into use by educational professionals. Now, industry leading marketing teams for companies like New York Times, IKEA, and North Face have begun to adopt VR technology to enhance the experience of their marketing campaigns.
When you look at the success of VR integrated campaigns, many of them have a few strategies in common. Here is a quick look at the most common and successful three:
Brand Your VR Viewer
One surefire way to really gain exposure for your company or brand is through customizing your viewer. Placing your logo or easily recognizable company trademark on a set of custom Google Cardboards helps to drive home your experience while also reaching a tech-savvy demographic where a majority of your early adopters and innovators reside.
Create a VR App/Game
In addition to the custom Google cardboard; consider taking it one step further and making a VR app or game. Automobile makers, like Volvo, have adopted this method to showcase the experience from inside the car without being in the actual car. Whether you choose to make a simple arcade game or a full on branded adventure experience, the choice is yours.
Make a 360° Video
The crème de la crème to complete the VR experience is to make a 360° video that can be used with the VR headsets. Creating a fully branded, completely interactive, all-encompassing 360° video transforms the idea of a game or app and elevates it to a whole new level. This level of experience is still relatively new, so it’s a good idea to jump on it right at the beginning of the trend.
With these 3 helpful tips, you can begin to incorporate VR technology into your next marketing strategy. As the technology improves and the applications for its usage continue to grow, the sky is the limit for VR technology and marketing integration.